Nike HOI par/002 - 365 retail installations
The Nike House of Innovation PAR/002 opened its doors to the public in July 2020, the third of its kind by the American brand, which aims to bring the best of their innovations to consumers. As well as temporary large scale experiences in the Arena on the ground floor which focus on the brand’s latest innovations and products, the store also features 365 installations.
The Nike Air Timeline offers an overview of the Nike Air technology, from the 1987 Air Max 1 to today. Iconic models are displayed alongside archive imagery, telling the story behind each style for the sneaker obsessed. I supported the team in finalising the design of the installation, and managing the legal approval for all assets.
Art director: Helen Stergios
Senior producer: Laure Peyny
Content producer: Alexia Guenon des Mesnards
Creative agency: Hotel Creative
Set-up production: Satis&Fy
Space photography: Benoit Florencon
Move to Zero is Nike’s initiative towards zero emissions. One way Nike is getting closer to this target is by using recycled fabrics in their apparel, such as in the Nike Swoosh Bra (75% recycled materials) and the PSG Vaporknit jersey (100% recycled material).
Art director: Helen Stergios
Senior producer: Laure Peyny
Content producer: Alexia Guenon des Mesnards
Creative agency: Hotel Creative
Set-up production: Satis&Fy
Space photography: Benoit Florencon