nike football experience
Summer 2020 marked the release of 3 revolutionary Nike football products:
_the Nike Flight ball, with 30% more accuracy
_the Phantom GT giving more grip and precisions to players
_the Vaporknit technology, keeping players dry and cool on the pitch.
House of Innovation PAR/002 created a large scale interactive experience in the Arena for members to explore each innovation, including remote controlled robots unlocking product benefits for the Flight ball and Phantom GT, a pattern generator to illustrate Vaporknit’s data-driven generative-engineered design, and a CNC machine simulating the 3D printing of the Aerowsculpt microflaps on the Flight ball.
The Arena also featured a behind the design section, diving into each product’s design development, including product testing footage, tech drawings, sketches, prototypes and samples.
The pièce de resistance was a giant LED ball in the window, playing bespoke video content, highlighting the benefits of each product in an artful way.
I managed the creation of all contents through to delivery, from the screens & LED ball to the behind the design cabinets and interactive installations, ensuring consistency of storytelling and brand creative throughout, as well as collecting and managing the legal approvals of all assets (digital and physical).
Art director: Helen Stergios
Senior producer: Laure Peyny
Content producer: Alexia Guenon des Mesnards
Designers: Anthony Fabre & Clarisse Charbonnier
Creative agency: Studio Astin le Clerq
LED ball & experience interface: Tomorrow Bureau
Set up production: Satis&Fy
Arena screens & façade content: Accept & proceed
Space photography: Benoit Florencon